AUA
AUA 20th Anniversary Special Issue
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AUA
SEEMA
Print
SEEMA
SACSS
Branding, Digital
SACSS
Bio Smart
Branding
Bio Smart
Di Napoli
Print
Di Napoli
Moving Pictures
Branding
Moving Pictures
Guyzone
Branding
Guyzone
Sepia Media
Branding, Digital
Sepia Media
Di Napoli
Branding, Digital, Environmental Design
Di Napoli
TechConexions
Branding, Digital
TechConexions
PPL
Print
PPL
Cyril Amarchand Mangaldas
Book Design
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Cyril Amarchand Mangaldas
PPL
Print
PPL
Dr. Rashmi Shetty
Digital, Print
Dr. Rashmi Shetty
Imex Shipping
Digital, Print
Imex Shipping
Gutshot
Bi-monthly Magazine
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Gutshot
WNS Times
Annual Newsletter
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WNS Times
Cyril Amarchand Mangaldas
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Cyril Amarchand Mangaldas
Jabong
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Jabong
V Times
Newsletter
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V Times
New Horizons Group
Digital
New Horizons Group
Makeup Works
Branding, Digital
Makeup Works
Dr. Batra
Monthly Magazine
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Dr. Batra
WNS Circle
Employee Newsletter
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WNS Circle
Accenture
Digital, Print
Accenture
TCS
Digital, Environmental Design, Print
TCS
Box Office India
B2B Weekly Film Magazine
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Box Office India

What does HB stand for?

Often a pencil has HB on it. The H is for ‘hardness’ and B is for ‘blackness’ according to the European grading system for pencils. Thus the standard writing pencil is graded HB.

Interestingly, the world's best and most expensive yellow pencils are believed to be the Koh-i-noor brand, named after the famous Indian diamond (meaning Mountain of Light) by an Austria-Hungary company.
For us, as a design house, it all begins with the basics – the pencil, the sketch, the doodle… the reason for the visual communication once we take on a project.

We believe in the basics and keeping things simple. Scribbles are sacrosanct and our creative team has perfected that to an art. We may even make a book out of our scribbles!